Staff Directory
Brown, Dana
Dana Brown
- Title:
- Assistant Director of Strategic Communications/NILStrategy
MEDIA CONTACT – Men's Basketball, Rowing
- Email:
Began at Louisville: August 2023
Summary of Current Role:
- Serves as the primary communications/media relations contact for men's basketball and men's tennis
- Coordinates and implements social strategy for men's basketball and men's tennis
- Member of Louisville's working group for Name, Image and Likeness external efforts
Career History:
WKU Athletics
2022-23: Assistant Director of Communications/Student-Athlete Initiatives
2020-22: Media Relations Coordinator/Graduate Assistant
2017-20: Media Relations Assistant
American Junior Golf Association
2021: Part-time Communications Assistant
2020: Communications Assistant
2019: Traveling Communications Intern
Career Highlights:
- Developed and executed social/creative strategy for UofL men's basketball's transition to a new coaching staff and roster in spring/summer 2024, including coordinating creative coverage of Kelsey's hiring on March 28
- Implemented fan engagement in fall of 2023 with 502 Fly By activation for Louisville Men's Basketball
- Led social strategy and creative direction for UofL volleyball's 2023 NCAA Championship run to the Regional final
- Served as primary communications contact for WKU Hilltopper Basketball
- Executed all communication efforts for WKU Hilltopper Basketball's transition to a new coaching staff in 2023 including the hire of head coach Steve Lutz
- Launched and/or maintained numerous NIL-related initiatives at WKU including the Hilltopper Local Exchange and partnerships with INFLCR, Campus Ink/NIL Store and Fanatics
- Played integral part in three-woman committee that founded the WKU Women's Legacy Fund in celebration of the 50th anniversary of Title IX
- Co-Advised WKU's Student-Athlete Advisory Council for three years
- Executed two Student-Athlete Voter Registration Days in 2020, leading to the voter registration of over 125 student-athletes from 22 different states
Certifications/Awards:
- Inaugural College Sport Communicators (CSC) 30 Under 30 Recipient - 2022
- Front Office Sports Athlete Marketing Essentials NIL Certification - 2021
- CPR & AED Red Cross Certified - 2023
Education:
Western Kentucky University :: Bachelor's of Science in Sport Management from the Mahurin Honors College
Western Kentucky University :: Master's of Science in Recreation and Sport Administration with a certificate in Intercollegiate Athletic Administration
Personal:
Hometown: Brownsburg, Indiana
Summary of Current Role:
- Serves as the primary communications/media relations contact for men's basketball and men's tennis
- Coordinates and implements social strategy for men's basketball and men's tennis
- Member of Louisville's working group for Name, Image and Likeness external efforts
Career History:
WKU Athletics
2022-23: Assistant Director of Communications/Student-Athlete Initiatives
2020-22: Media Relations Coordinator/Graduate Assistant
2017-20: Media Relations Assistant
American Junior Golf Association
2021: Part-time Communications Assistant
2020: Communications Assistant
2019: Traveling Communications Intern
Career Highlights:
- Developed and executed social/creative strategy for UofL men's basketball's transition to a new coaching staff and roster in spring/summer 2024, including coordinating creative coverage of Kelsey's hiring on March 28
- Implemented fan engagement in fall of 2023 with 502 Fly By activation for Louisville Men's Basketball
- Led social strategy and creative direction for UofL volleyball's 2023 NCAA Championship run to the Regional final
- Served as primary communications contact for WKU Hilltopper Basketball
- Executed all communication efforts for WKU Hilltopper Basketball's transition to a new coaching staff in 2023 including the hire of head coach Steve Lutz
- Launched and/or maintained numerous NIL-related initiatives at WKU including the Hilltopper Local Exchange and partnerships with INFLCR, Campus Ink/NIL Store and Fanatics
- Played integral part in three-woman committee that founded the WKU Women's Legacy Fund in celebration of the 50th anniversary of Title IX
- Co-Advised WKU's Student-Athlete Advisory Council for three years
- Executed two Student-Athlete Voter Registration Days in 2020, leading to the voter registration of over 125 student-athletes from 22 different states
Certifications/Awards:
- Inaugural College Sport Communicators (CSC) 30 Under 30 Recipient - 2022
- Front Office Sports Athlete Marketing Essentials NIL Certification - 2021
- CPR & AED Red Cross Certified - 2023
Education:
Western Kentucky University :: Bachelor's of Science in Sport Management from the Mahurin Honors College
Western Kentucky University :: Master's of Science in Recreation and Sport Administration with a certificate in Intercollegiate Athletic Administration
Personal:
Hometown: Brownsburg, Indiana
Justin Beadles & TJ Quinn 9.15.25 Presser
Monday, September 15
Mark Hagen 9.15.25 Presser
Monday, September 15
Head Coach Jeff Brohm 9.15.25 Press Conference
Monday, September 15
Head Coach Dan Meske 9.15.25 Presser
Monday, September 15
