adidas Reveals New Louisville Basketball Uniforms

 



Feb. 28, 2013

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PORTLAND, Ore. - adidas unveiled on Thursday the new eye-catching adizero uniform system for the University of Louisville men’s and women’s basketball programs.

The Cardinals’ men’s and women’s teams will suit up in the adizero uniform systems beginning with their respective BIG EAST Tournaments. The women’s tournament runs from March 8-12 in Hartford, Conn., while the men will play from March 12-16 in New York City.

The uniforms feature adidas’ most advanced uniform technologies, designed to make an impact on the court, and a limited-edition camouflage print. The Cardinal men were selected as one of three programs to wear the new short-sleeved technology.

“The adizero uniform system gives players the leading performance technology with a distinctive on-court style,” said Chris McGuire, adidas Director of Sports Marketing. "These uniforms celebrate the excitement of the game, letting players stand out during college basketball’s biggest moments. Louisville will wear the most innovative basketball uniforms and footwear to help them elevate their game during the most important time of the year.”

Designed for a bold on-court look and engineered to enhance player performance by improving fit, comfort and mobility, the adizero short sleeve uniform system is made from 60 percent recycled materials and features FORMOTION technology for comfort and maximum mobility during shooting and dribbling. FORMOTION also helps decrease friction between the jersey and skin to optimize natural movement. Jersey armhole insets with 360-degree stretch fabric promote free range of motion for the arms and shoulders.

The uniforms feature adidas’ quick drying Revolution 30 technology, found in current NBA uniforms and ClimaCool zones, which move heat and moisture away from the body to keep the jersey light and dry during heavy sweating. The super-lightweight woven short is designed for improved breathability and a closer, more comfortable fit with compression base layers.

"We are proud to be the only university with top-15 men’s and women’s basketball programs both sporting these innovative uniforms in the coming weeks,” associate athletic director for external relations Brent Seebohm said. “I'm especially pleased we will wear our true Cardinal colors upon thorough review with adidas, while extending the new impact camo apparel to retailers like Cardinal Authentic."

The adizero uniform system features the latest adidas Team Speed sock with built-in compression for stability and CLIMALITE moisture wicking technology designed to keep the foot cool, light and dry throughout the game. Players will wear the adidas Crazy Fast basketball shoe with a new SPRINTWEB design that features tighter panels on the upper to improve support, reduce weight and make players quicker and more comfortable on the court.

"I am very excited to wear the new uniforms that we modeled this week," women's basketball senior Shelby Harper said. "It is the first time we've had a special postseason uniform and we are looking forward to a victorious run in our newly designed game attire."

The uniform’s limited-edition design and coloring is created for this season’s conference and NCAA tournaments. The impact camo pattern is designed to let players stand out on college basketball’s biggest stage, while a team patch on the back neck of the jersey features the line “Cards Forever” to pay homage to Louisville pride and team spirit.

Fans can pick up these special uniforms and more during the teams’ postseason runs from a dozen retailers, including the official team store, Cardinal Authentic.


 

 

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