Brent Seebohm
Brent Seebohm

Associate Athletic Director/External Relations

Phone / Email:
852-0814 /

Associate athletic director for external relations Brent Seebohm is serving as an athletic department administrator for the second-straight year. He now is overseeing marketing/promotions, ticket sales, and creative services, as well as, continued management of the Cardinals' licensing and merchandising programs, adidas partnership, corporate partners programs and equipment rooms operations.

Seebohm, who joined the University of Louisville in 2011, serves as the department's strategic liaison with UofL advancement, alumni association, and on-campus marketing/branding.

In his 23rd year working with sports administration, prior to joining the Cardinals' senior staff, Seebohm worked at Arizona for six years as associate athletic director, Host and IMG VP/GM, UA Revenue Consultant, and business school Sports Management Program Director roles.

He previously worked with the Memphis and Wichita State athletic departments for three years each, as well as at Fresno State and the Colorado Rockies in the late 1990s. Seebohm worked for UofL VP/AD Tom Jurich during his time at his alma mater, Colorado State, in football operations and marketing and development from 1991-98.

He is a past national president of NACMA (National Association of Collegiate Marketing Administrators), leading the industry's preeminent 1,100-member organization while representing 300 different universities. He completed his five-year leadership term in 2009, when he founded his small marketing/sports consulting business and enjoyed entrepreneurial success in selling the company after two years of 20+ client partners.

Seebohm earned his master's degree in sport administration from Wichita State's nationally accredited program in 2002. A Fort Collins, Colo., native, Seebohm has been recognized as a top national alumni volunteer for Pi Kappa Alpha Fraternity since 1999 and has served on the Louisville March of Dimes committee and Fellowship of Christian Athletes Board of Directors.