Associate Athletic Director/External Relations
|Phone / Email:|
852-0814 / email@example.com
Brent Seebohm joined the University of Louisville athletic department in 2011 and serves as the associate athletic director for external relations.
He spent his first year as assistant athletic director of external affairs.
Seebohm oversees alumni development, cultivates relationships with young alumni/letterwinners, manages the Cardinals' licensing and merchandising programs, adidas partnership, and supports NSM's corporate partners program and equipment rooms operations. He also serves as the department's strategic liaison with UofL advancement, alumni association, and marketing/branding.
Prior to joining the Cardinals' administrative team, Seebohm worked at Arizona for six years as associate athletic director, Host and IMG VP/GM, UA Revenue Consultant, and business school Sports Management Program Director roles. He previously worked with the Memphis and Wichita State athletic departments for three years each, as well as at Fresno State and the Colorado Rockies in the late 1990s. Seebohm worked for UofL VP/AD Tom Jurich during his time at his alma mater, Colorado State, in football operations and marketing and development from 1991-98.
He is a past national president of NACMA (National Association of Collegiate Marketing Administrators), leading the industry's preeminent 1,100-member organization while representing 300 different universities. He completed his five-year leadership term in 2009. He recently enjoyed entrepreneurial success in selling his small marketing/sports consulting business after two-and-a-half years and 20+ client partners.
Seebohm earned his master's degree in sport administration from Wichita State's nationally accredited program in 2002. A Fort Collins, Colo., native, Seebohm has been recognized as a top national alumni volunteer for Pi Kappa Alpha Fraternity since 1999 and previously served on the Fellowship of Christian Athletes Board of Directors.