June 14, 2012
LOUISVILLE, Ky. - The University of Louisville’s beloved mascot, Louie the Cardinal, is planning on keeping fans connected this summer with the launch of a comprehensive social media schedule
With a little help from the athletic department, Louie’s eight-week social media blitz is geared toward connecting loyal Cardinal fans throughout the week while Louisville coaches and student-athletes remain busy preparing for fall competition. Engaged fans will have the opportunity to win a variety of prizes.
Beginning Monday, June 18, the summer social plan will feature different interactive components for each day on U of L’s official social media platforms: Twitter, Facebook, YouTube, Pinterest, and Instagram.
Here is how Louisville Fans can stay connected with Louie this summer:
#mmm!Monday - Pinterest (http://pinterest.com/uoflsports/)
On Monday, Louie grabs his apron and is in the kitchen looking for Cardinal recipes from food and drink lovers. Each week, a different “Cardinal-ized” category will be announced searching for the best tailgate food, drink idea or appetizer. Fans can pin their UofL creation on a Cardinal Athletics board and Louie will find the best ones.
#TutorialTuesday - YouTube (http://www.youtube.com/uoflsports)
Tuesdays, Louie meets up with Louisville coaches for instructional videos airing on Louisville’s official YouTube channel. Louisville’s coaches will demonstrate lessons and answer questions that have been submitted by you, the fans. Need a quick tennis lesson or golf swing tip? Tell Louie on Facebook what you want to see for Tutorial Tuesdays.
#WordyWednesday - Facebook (http://www.facebook.com/uoflsports)
Wednesday, when Louie posts a photo, you post a caption. It’s that easy. Join the more than 129,000 fans and like the official Facebook page of the Louisville Cardinals for a chance to win great prizes.
#ThrowbackThursday -Twitter (http://twitter.com/LouieTheCard // http://www.twitter.com/UofLsports)
Throwback Thursday is all about sharing memories and photos from the past. Louie wants fans to tweet his official account (@LouieTheCard) with a photo of your favorite Cardinal experiences. Be sure to include #ThrowbackThursday and #L1C4 with each tweet. Then, look for an archive photo, game program or newspaper article from @UofLSports, the Twitter feed for Louisville athletics. Louie will show his old stuff, if you show him yours.
#FrameitFriday - Instagram (http://webagram.net/uoflsports)
The newest platform in Louisville’s social media arsenal is Instagram, where fans can be creative with their photos. Louie is hunting for fan photos that spell out C-A-R-D-S or L-1-C-4.
How creative can you be at your vacation spot this summer? Make sure to include in your picture “@UofLSports #L1C4”.
Louisville remains one the national leaders in the social media revolution. With more than 129,000 fans on Facebook and 15,000 Twitter followers, the Cardinals boast one of the 30 largest social media followings among NCAA Division I schools. Offering exclusive insights and interactive contests, now is the time to connect with the Cardinals!