Extra Benefit. An extra benefit is any special arrangement by an institutional employee or a representative of the institution's athletics interests to provide a student-athlete or the student-athlete's relative or friend a benefit not expressly authorized by NCAA legislation.
Prospect's Visit. An institution shall not publicize (or arrange for publicity of) a prospect's visit to the campus.
Recruiting Advertisements. The publication of advertising or promotional material, by or behalf of an institution, designed to solicit the enrollment of prospects is not permitted. Accordingly, an institution may not buy or arrange to have space in game programs or other printed material published to provide information concerning evaluation of prospects (e.g., recruiting publications) for any purpose, including advertisements.
Interpretation: All Media. An institution may not purchase advertising (e.g., season tickets, athletics program) to be aired during the broadcast or telecast of a high school contest. (8/92 Official
Miscellaneous Promotions. Member institutions and their representatives of athletics interests are prohibited from financing, arranging or utilizing recruiting aids (e.g., bumper stickers, newspaper ads, message buttons) designed to publicize the institution's interest in a particular prospect.
An institution hosting an NCAA or conference championship may produce a poster promoting the championship and send it to a high school coach.
Interpretation: Use of Student-Athlete's Name or Picture in Pocket Team Guide. A company operating independent of an institution may produce a pocket team guide utilizing names and pictures of student-athletes with remaining eligibility without jeopardizing their eligibility. It would not be permissible for the institution to provide such an item to prospects. (4/93 Official
Institutional, Charitable, Educational or Nonprofit Promotions. A member institution or recognized entity thereof (e.g., fraternity, sorority or student government organization), a member conference or a noninstitutional charitable, educational or nonprofit agency may use a student-athlete's name, picture or appearance to support its charitable or educational activities or to support activities considered incidental to the student-athlete's participation in intercollegiate athletics, provided the following conditions are met,
The promotional activity release is given prior to the activity from the director of athletics or their designee.
The activity in which the student-athlete participates does not involve cosponsorship, advertisement or promotion by a commercial agency.
The name or picture of the student-athlete may not appear on an institution's printed promotional item (e.g., poster, calendar) that includes a reproduction of a product with which a commercial entity is associated if the entity's official registered trademark or logo also appears on the item.
The student-athlete does not miss class.
All moneys derived from the activity go directly to the institution, its conference or the charitable, educational or nonprofit agency.
The student-athlete may accept legitimate and normal expenses from the institution, its conference or the charitable, educational or nonprofit agency related to participation in the activity, provided the activity occurs within the state or if outside the state, within a 100-mile radius of the campus.
The student-athlete's name, picture or appearance is not utilized to promote the commercial ventures of any nonprofit agency.
Any commercial items with names or pictures of student-athletes may be sold only at the institution at which the student-athlete is enrolled, institutionally controlled (owned and operated) outlets or outlets controlled by the charitable or educational organization (e.g., site of charitable event during the event).
Promotions Involving Commercial Locations/Sponsors.
An institution or a charitable, educational or nonprofit agency may use the appearance, name or picture of an enrolled student-athlete to promote generally its fundraising activities at the location of a commercial establishment, provided the commercial establishment is not a cosponsor of the event and the student-athlete does not promote the sale of a commercial product in conjunction with the fundraising activity. A commercial establishment would become a cosponsor if it either advertises the presence of the student-athlete at the commercial location or is involved directly or indirectly in promoting the activity.
Interpretations: Distribution of Commercial Products in Conjunction with an Institutional Promotion. An institution is permitted to distribute discount coupons or packages as part of an institutional promotion that also includes the distribution of items (e.g., poster) that includes the names or pictures of student-athletes with remaining eligibility. (3/95 Staff Interp)
Promotional Videotapes Airing in Commercial Establishment. A promotional video that includes the names and pictures of student-athletes with remaining eligibility may not be aired on video monitors at local commercial establishments if the establishments are involved in any manner in promoting the activity (e.g., initiating the request for the video). (9/94 Official Interp)
Student-Athletes Appearing on Ballots in Commercial Establishments. It is not permissible for the names and pictures of student-athletes with remaining eligibility to appear on a ballot displayed in a commercial establishment that is being used for the purpose of selecting a recognition award. (9/94 Official Interp)
Booster Function. It is not permissible for a student-athlete to receive compensation related to his or her speaking/lecturing at an institutional athletics booster-club function. (4/98 Official Interp)
Use of Student-Athlete's Name or Photo on T-Shirts. It is not permissible to use the student-athlete's name or picture on any items (e.g., t-shirts, sweatshirts) other than printed materials if a commercial logo also appears on the item. (8/94 Staff Interp)
Commercial Advertisement Containing a Congratulatory Message. It is permissible for an institution's sports calendar to include the cosponsoring company's regular trademark or logo and a congratulatory message. (2/91 Staff
Commercial Advertisement. It is permissible for a student-athlete's name or picture, or the group picture of a squad, to appear in an advertisement of a particular business, commercial product or service, provided:
The primary purpose of the advertisement is to publicize the sponsor's congratulations to the student-athlete or team,
The advertisement does not include a reproduction of the product with which the business is associated or any other item or description identifying the business or service other than it name or trademark,
There is no indication in the makeup or wording of the advertisement that the squad members, individually or collectively, or the institution endorses the product or service of the advertiser,
The student-athlete has not signed a consent or release granting permission to use the student-athlete's name or picture in a manner inconsistent with the requirements of this section, and
If the student-athlete has received a prize from a commercial sponsor in conjunction with participation in an institution's promotional activities and the advertisement involves the announcement of receipt of the prize, the receipt of the prize is consistent with Bylaw 220.127.116.11.3.
Interpretation: Use of Student-Athlete's Number Accompanied by a Heisman Trophy Slogan. A noninstitutional entity may produce and sell a commercial item that includes a current student-athlete's jersey number accompanied by a slogan promoting the student-athlete's candidacy for a national recognition award (e.g., Heisman Trophy) without jeopardizing the student-athlete's eligibility, provided the item does not contain the student-athlete's actual name (or nickname) or picture (or likeness).
(8/27/98 Official Interp)
Promotional Contests. Receipt of a prize for winning a promotional activity (e.g., making a half-court basketball shot) held in conjunction with an institution's intercollegiate competition (or other event) by a prospective or enrolled student-athlete (or a member of his/her family) does not affect the student-athlete's eligibility provide the prize is won through a random drawing in which all members of the general public or student body are eligible.
Promotion by Third Party of
Highlight Film, Video or Media Guide. Any party other than the
institution or a student-athlete (e.g., distribution company) may sell and
distribute an institutional highlight film or video or media guide that
contains the names and pictures of enrolled student-athletes only if:
specifically designates any agency that is authorized to receive
sales and distribution
activities have written approval of the athletic director,
company or retail store is precluded from using the name or
picture of an enrolled student-athlete in any advertisement to
promote the sale or distribution, and
there is no indication
in the makeup or wording of the advertisement that the squad
members, individually or collectively, or the institution endorses
the product or services of the advertiser.
Player Trading Cards. An
institution or recognized entity thereof (e.g., fraternity, sorority or
student government organization), a member conference or a
noninstitutional charitable, educational or nonprofit agency may
distribute but may not sell player trading cards that bear a
student-athlete's name or picture.
Interpretation: Advertising the availability of player cards at commercial establishments. A third party distributor of institutional player cards would be permitted to promote the availability of player cards at its commercial establishment, provided the distributor does not utilize the names or pictures of student-athletes to promote the availability of the cards at the commercial establishment. (7/90 Staff
Interpretation: Purchasing of Advertisements Involving Noninstitutional Publications. An institution may permit a noninstitutional publication that reports primarily on the institution's athletics program to purchase advertising space in an institutional publication (e.g., game program) or an institutionally-controlled media outlet (e.g., institution's coach's show, web site), provided the opportunity to purchase such space is open to the general public on an equal-access basis at the established rate. (12/99 Official
Recruiting Correspondence. When responding to someone's request for institutional mementos (e.g., posters, schedule magnets, etc.) please ensure that the individual you are sending items to is not a prospect (started classes for the 9th grade), prospect's parent, or prospect's coach. If they are, please check with the Athletic Compliance Office before sending any items.
CONDUCT OF ATHLETIC STAFF
Buckley Amendment. An institution is not permitted to disclose information regarding a student-athlete's:
results of NCAA or institutional drug tests,
academic transcripts from any institution including the University of Louisville,
pre-college test scores and information relating to eligibility of nonstandard testing,
records concerning financial aid,
records concerning campus or home addresses or phone numbers, and
any other papers or information pertaining to his or her NCAA eligibility.
Unethical Conduct. Unethical conduct by a prospective or enrolled student-athlete or a current or former institutional staff member may include, but is not limited to, the following:
refusal to furnish information relevant to an investigation of a possible violation of an NCAA regulation when requested to do so by the NCAA or the individual's institution,
knowing involvement in arranging for fraudulent academic credit or false transcripts for a prospective or an enrolled student-athlete,
knowing involvement in offering or providing a prospective or enrolled student-athlete an improper inducement or extra benefit or improper financial aid,
knowingly furnishing the NCAA or the individual's institution false or misleading information concerning the individual's involvement in or knowledge of matters relevant to a possible violation of NCAA regulation, or
receipt of benefits by an institutional staff member for facilitating or arranging a meeting between a student-athlete and an agent, financial advisor or representative of an agent or advisor (e.g., "runner").
Gambling Activities. Staff members of the athletics department and student-athletes shall not knowingly:
Provide information to individuals involved in organized gambling activities concerning collegiate athletics,
Solicit a bet on any collegiate team,
Accept a bet on any team representing the institution,
Solicit or accept a bet on any collegiate competition for any item that has value,
Participate in any gambling activity that involves collegiate or professional athletics, through a bookmaker, a parlay card, office pool or any other method employed by organized gambling.