Pep Band and adidas Enter Partnership

The pep band is exclusive to the athletic department
The pep band is exclusive to the athletic department

Feb. 18, 2011

Louisville, Ky. - - The University of Louisville Athletics Department announced that the Cardinal Pride Pep Band has partnered with adidas, the official sports apparel manufacturer of the Cardinals, to become an exclusive sponsor of the spirit band.

Under the exclusive direction of the U of L Athletics Department and led by Al Greener, the Cardinal Pride Pep Band has performed at nearly 500 games and events since its inception in August of 2007. They are one of the most dedicated and committed groups in the department, making over 100 appearances in the past 200 days.

" We are deeply appreciative of The Cardinal Pride's dedication to our university and our sports program, said Vice President/Director of Athletics, Tom Jurich. "They have tremendously enhanced the atmosphere and experience at our events."

The Cardinal Pride, which has approximately 90 active members, performs mainly at men's and women's basketball games, but can be seen at volleyball, field hockey, soccer, baseball, softball and even cross country and swim meets. The Cardinal Pride also supports the teams at BIG EAST and NCAA Tournaments.